Pattern: B2B2C
Solutions: CRM Databases, GUI Administration, Interactive Mapping, Automated HTML and Text e-mail, Dynamically Generated Content, Flash Animations, Interactive Mapping, CRM Databases, PDF downloads, document transmission and security, and streaming data.

The finance industry needs to educate, convey financial documents, provide efficient communications, and close deals. Some financial companies may need to stream data on rates and indicators. Databases and streaming sources can customize the content to the user. Secure areas allow private exclusive communications and exchanges. Private areas can enhance deal financing, offers, and communications. Newsletters can bring potential customers back again and again to your website.

Business models that automate the process of communicating with clients can benefit from database control and administration. In some cases newsletters, mailings, financial documents, and articles of interest can be provided on demand or on a schedule of choice. Database maintenance is best suited to self-service implementations. Frequently changing data should be dynamically generated and controlled.

In the example to the right, subscriber maintenance functions are controlled with a self-service model. Self-service options are included at the bottom of every client communication. Database administration is available from a secure administrator section.