Pattern: B2B2C, B2B, B2C
Solutions: Streaming Real Media, Information, Pop-up Glossary, Technical Animations, PDF downloads

With our current emphasis on healthcare reform, treatment centers and institutions have the need to educate, communicate, and inform in a timely manner. Site elements can include streaming media, glossaries, and technical animations. The target audience can be doctors, patients, contributors, and government institutions.

The pattern for most Healthcare companies is business to consumer (B2C) with the consumer being the patient and the business a medical center or nonprofit foundation. In the case of a research center, the pattern may also be business to business or business to business to consumer (i.e. the center recommends to the patients doctor B2B2C).

When a patient finds and needs help from a medical center, accurate and easy to understand information is critical. Written information, forms and instructions are best provided via downloadable documents. Different areas of a site may be customized for doctor, patient, and contributor.

The patient needs enhanced communication that allows access to specialists in a preferred way of communicating. Communication can be provided through call center, chat, e-mail, or video. Animations, a glossary of terms, and definitions can also be helpful.

A Doctor may need factual information and access to publications, lectures, and media discussions. Information of a more technical nature may be required and a secure login may be appropriate.

Contributors can use a secure interface to make contributions to research efforts, events, and charities.

Enhanced Healthcare Offerings
Depending on the business assessment, integrating financial and clinical data, identifying demographic trends, analyzing services and operations in need of improvement, and even evaluating revenue potential can result in better decision-making and strategic planning.

By consolidating all billing information into a single data warehouse, solutions can provide faster access to data and an easier way to analyze and compare results. Researchers and hospital decision-makers can derive true business value from their data.