Pattern: B2C
Solutions: Virtual Tours, Interactive Mapping, Chat Rooms, Secure Access, Databases, Streaming Media, Call Center, Flash Animations, Calendars, Reservations, Special Offers, Accounting, Billing, and Self-Service Updates.

Strategies for the Hospitality industry are focused on high levels of service and automation. The result must simplify, please, and satisfy. Look, feel, and image are extremely important. Databases can customize and provide exclusive access. Exclusivity, customization, and interaction are keys to success. Reservations, call center communications, special customized offers add to success. Calendaring and activities must be up to date and informative. Reservations need to allow seating selection and choice of proximity. Virtual tours, streaming media, and call center CRM support add elegant functionality. Databases are a logical choice for maintainability.

Patterns for the Hospitality Industry are Business to Consumer (B2C) and typically focused on high levels of customer support. Business to business (B2B) functions can be automated with suppliers and an Intranet.

Consistently rated one of the most prestigious social clubs in the United States, the Jonathan Club is unique in that members enjoy two locations- The Jonathan Town Club and The Jonathan Beach Club.

The Jonathan Club website was developed to support the activities of the 3,500 members in both locations. The site incorporates secure login, virtual tours for town and beach club facilities, member chat rooms, a centennial video, call back system, calendar and reservations, flash animations and activity requests.

General club facilities are illustrated via virtual tours. In the examples at the right you can see a representative look at some of the Calendar functions as well as the Town Club's virtual tour.

Most events are illustrated and reservations and preferred seating can be requested through the website. Accounting and billing functions are available through secure login driven from the accounting departments database. Members have self-service access to most personal data through secure login.

Located on the Northern tip of Key Largo in Florida, Ocean Reef Club is "one of America's most exclusive club communities."(Robb Report)  The Club's vacation rentals website allows non-members to view information on accommodations, the club's amenities, fine dining, recreational activities, and shopping. Interactive Mapping allows the destination to be toured.

The Vacations side of Ocean Reef Club is for non-members and is themed with Jimmy Buffet's Margaritaville. A promotional video streams from the site and a special visitation offer is available for non-members.

The site incorporates reservations through a call center, database, email, phone and fax. Flash movies are themed for each area of the site. Special incentives are provided to members via the Website. The site illustrates the functions and amemities available to non-members, another website is available for member only access.

Administrative updates and reporting are available to management on demand.

The images to the right show reservations at the Jonathan Club Town Club. Once an event is chosen reservations and seating arrangements can be requested through the website. Due to the personal nature of the Club, confirmations are reviewed, approved, and sent individually.

The Member Directory for the Jonathan Club provides up-to-date member information for other members. Personal data and access to that data is controlled by the Member. Each profile can be updated at any time. This self service solution allows members full control over what information is available.

The site requires a very secure login.